One of the main concerns of any Internet Marketer today resides in driving targeted and quality traffic to their business or product website on a daily basis. There are lots of ways through which they can achieve that, but most entrepreneurs will agree on the fact that having a professional and effective squeeze page is the starting point to building their prospects list exponentially.

A Squeeze page or landing page, as it is called by some people, is a single web page with the sole purpose of capturing information for follow-up marketing, to finally create a large client list. Although it seems like a simple thing, where interested people will basically input their name and email address in fields provided on that page, it should contain a few key characteristics in order to work properly:

1. A big, attention-grabbing logo - take a look at Google, eBay, Yahoo and all the other web giants today, and the first thing you'll find on their pages is a BIG, colored logo right in the middle of the website on a white background. That same principle should apply to your squeeze page. It has been proven that graphic elements, specially a trustworthy logo, will inspire customers to share their contact information with businesses and their offers. It is not a mandatory thing to follow though, since there are lots of color schemes and design templates that are just as effective, as long as they are planned correctly.

2. Oversized and well design buttons - top online businesses have to make it clear to possible clients that they want them to take a specific action, which is to input their information in the submission form at the lower part of the webpage. An oversized well designed Submit button is eye catching and will send that message clearly to the visitor and his or her subconscious. So start thinking BIG.

3. Use audio and video - statistics show that there is a 300% increase in the conversion rate of browsers into buyers, when Internet marketers make use of video and audio resources on their squeeze page. When done in a professional way, you will be enticing the use of the visual and auditive senses, which makes a gigantic difference to the number of people that will finally join your list and possibly purchase a product from you.

4. Concise and convincing title - it is no secret that when a squeeze page has an exciting title or headline, visitors are driven to read through the rest of the information and are naturally taken to the lower portion of the page where the graphically interesting input field is. And this is the whole point of having a landing page. So be informative, concise and creative with your headline. Clearly state your unique selling proposition here.

The second part of the overlooked top secret weapon of businesses today, which are capture pages, is called the Sales Letter. Just as the name implies, this is where you actually describe the service or product you market, and finally develop a pleasant, natural and creative sales pitch. It should contain specific information regarding what users signed up for and its benefits. And that is crucial! Because useless information will most likely distract users, causing them to lose interest and click-away to a different site.

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