Things haven't been this perfect for a long time. In fact, not since one of the big engines really started to take off, when those who were lucky enough to be already seated firmly in the Top 10 for their keywords, has there been such a plethora of new traffic opportunities.
The internet marketing world has become multi-dimensional in ways that are surprising to most people who are still hooked on search engine marketing as their sole website promotion strategy.
Here are the new avenues of traffic that most people are NOT taking advantage of outside of the big companies and a handful of savvy marketers:
1. Podcasting
While it was "the word of the year" for 2005, most people still have no idea what Podcasting is really about outside of being able to download music at iTunes.com.
And, frankly, it's because the people who "get it" are, for the first time ever, keeping quiet about it! Or at least keeping the information of how they are profiting wildly with Podcasting behind closed doors and in small groups.
And I am not going to get too far into it here for the same reason as the others: I don't want the competition that will be here by the end of 2006 to come any earlier because I blabbed about how it is done in public!
Sorry, but you will have to pay something to become a millionaire using this information!
But I will give you a clue. Go to iTunes.com and download the free software that allows you to, yes, download music. But ignore that part for a minute.
With the iTunes software you can grab Podcasts from major news organizations and tiny garage websites mostly focusing on short comic bits.
Pay attention to what you are NOT seeing. One thing is there isn't a lot of video Podcasts - period. Not even comedy! And there are no how-to podcasts save a couple from the people I talked about above.
The savvy marketers are already in the game and getting traffic from a source all other marketers seem to be totally discounting right now. To the tune of 6 million or so pairs of eyeballs dying to see and hear more content, especially video content, at iTunes.com alone!
Last year you could see the word "Podcasting" uttered thousands of times by marketers trying to gauge the buzz worthiness of it among their customer lists.
Well, without showing people how marketing with Podcasts is done, and with article marketing doing a great job of bringing people traffic in ways they COULD understand, not too many marketers really got into it.
We were lucky recently to have a guest speaker from none other than the Hawaiian Tropics site come in and talk to our clients about how easy it has been to blow away the likes of Playboy and other major competitors by offering their content through Podcasts.
We got to see the inner workings of a successful marketing campaign on a very very high level. And we gained valuable insight into how marketing with Podcasts can be done on the guerilla marketing level.
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