You watch. By the end of this year you will wish you started caring about including Podcasting in your marketing a year ago!

2. Audio and Video Syndication

Article syndication is not dead. It actually has yet to see its true "boom" period. I say that because until the content people syndicate gets MUCH better overall, we are basically using sophisticated software and networks to distribute garbage.

But as the article syndication industry slowly comes around to the fact that demanding good content is not going to hurt business, quite the opposite, there are new networks developing that will have us creating, syndicating and streaming much more audio and video around the web to promote our sites.

All-text content is wearing thin on the patience of surfers and possible customers. As the bigger sites lead the way (they almost always do when it comes to new web technology) we are seeing that our own customers, formerly content to read 15 page sales letters, are leaving for something more exciting.

As we all get used to the internet everyone promised us would be here long ago, we see that as we buy stuff and entertain ourselves on the web, we also expect small websites to measure up to the speed, excitement, movement and sound we see on many other sites today.

Less text. Much more multi-media. And as many different ways to access and consume content as we can possibly dream up. That is what's on the menu and the source of traffic is MASSIVE!

Think of all those people who left your all-text site in the last month without buying or clicking on a thing. Where exactly to you think they were headed? That's right. To sites with motion and sound to feed their brains without ruining their eyesight trying to read 10 point font at high resolution for 15 pages!

You have probably bought a product from a choice between a few different dealers just because the site was more engaging than the others. I know I have. And usually I buy from sites that look like they are really in business.

Any monkey can get a merchant account and slap up some text to sell a drop shipped product. I want to buy from people who take the time to take their business (and my credit card information) seriously! That means people who are into displaying information in formats other than all-text.

Audio and video editing and syndication tools have come a long long way in the last year. Anyone can get into the game and dominate in areas where the traffic is theirs for the taking because no one is competing with them for it yet!

So, after you are done writing your next article, while you are syndicating it around the web, make sure you remember that you are not done until you figure out ways to convert that article into an audio for your site or for a Podcast. Or a video script to power a how-to video for the same purpose.

Articles, audio, and video should become synonymous with syndication and traffic generation when thinking about your marketing campaign. Leaving any of them out of your marketing is going to cost you big time in 2006 and beyond!

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