4. KNOW YOUR VISITOR VALUE

Before you pay for visitors with any substantial traffic generating program, you need to know what a visitor is worth. This is a combination of what your average sale or lead is worth divided by how many visitors it takes you to get a sale/opt-in. If your visitors are worth $1.00, it doesn’t make much sense to pay $3.00 to get one, does it?

Once you know that number, you will want to continually split-test and work to increase your visitor value.

Now that your site solves a problem(s) for your customers, is easy to navigate and you know what a visitor is worth, you can buy traffic because you'll know which traffic sources are profitable and which are not.

DON'T BE MISLEAD

The Internet offers a wonderful opportunity to do scientific marketing. Since everything can be tracked, you can make marketing decisions based on hard facts instead of opinions.

If your webmaster doesn't know how to do this, find one that does. The capability to improve your web results is readily available and is not expensive, so why not take advantage of it?

Most small businesses don't even know about this, so use it to get an advantage over your competitors!

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