3. Goals capitalize on the brain’s amazing powers. Our brains are problem-solving, goal-achieving machines. Our brains operate best when they are seeking a solution to a problem. When we have a goal, our mind sees it as a problem to be solved and gets to work (with or without our conscious influence) on achieving the goal.

4. Goals make life easier. If nothing else, reasons one, two and three improve our productivity. They help us work smarter no matter what the work is. And when we work smarter, our life gets a whole lot easier. Who doesn't want to do things that make life easier?

5. Goals help us go faster. When we know our destination we can get to it more rapidly. Yes, any goal setting process requires some planning time, but that time will be repaid many times over.

6. Goals create satisfaction. How do you feel when you achieve something you care about? How do you feel when you don't know if you're making progress? Goals create satisfaction by giving us the targets to shoot for and therefore the sense of accomplishment when we know we have reached them.

7. Goals create confidence. There’s hardly any greater confidence booster than achieving something you have specifically set out to do. Setting goals and accomplishing them gives us the confidence to set even greater goals; stretching ourselves to greater performance in the future.

Joanna left lunch thinking about the seven reasons Tom had just shared with her and again determined to make goal setting a part of her immediate future. Only time will tell if she takes advantage of the many benefits goals setting would bring.

But more important than Joanna’s story, is yours.

Do you set goals? If so, are they ambitious enough and are they focused on the great accomplishments that await you? If you don’t have any real goals right now, at least consider these seven reasons and the advice they suggest.

Set some goals. You can start small, but at least start. A brighter future awaits.

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