One of the fastest ways to get your website in front of your target customer is to use Google Adwords. Google Adwords is Pay Per Click (PPC) advertising. Using PPC wisely, you can transform a no-traffic website into a high-traffic profit machine literally overnight. However, you can also waste a whole lot of money if you don't plan your PPC campaign carefully.
Let me fist explain what PPC advertising is. Basically, it's a form of advertising in which you create a small 2-3 line text-based advertisement. The ad will have a headline, which is clickable and links to your website. Here's an example:
Top Cruise Deals
Great deals on all types of cruises.
30% discounts for online purchases.
www.your-url.com
You can see examples of these ads in action by going to Google.com and running a search on any search term. After you run your search, you'll find the PPC ads on the right-hand side of the screen. The owners of each of the ads pay Google a fee each time someone clicks on their ad. This fee can be anywhere from .10 cents to several dollars depending on the popularity and demand of the keyword.
The goal of the ad owner is to maximize the number of quality clicks. A quality click is a click from someone that has an interest in what you're trying to sell. A low-quality click is a click from someone that really doesn't have any interest in what you're trying to sell.
Since the space in the Google Sponsored Links area is limited (about 10 slots per page), and the number of people using PPC to advertise their products is fairly large, there has to be a way of controlling who gets what placement (also called Adrank) in the Sponsored Links hierarchy.
Google controls this placement by 3 mechanisms:
1) Keywords/keyphrases
2) Bid price
3) Quality Score
The goal is to get your ad in the Sponsored Links section of the first page (or at most the second page) of the returned Google search results. That means your ad can be anywhere in the Sponsored Links position from 1-10, or 1-20 if you take into account the second page. People don’t normally search beyond the first couple of pages of returned search results, so having your ad appear on the third page (or beyond) diminishes your chances of the ad being seen.
To get your ad in the first or second page of Google’s Sponsored Links, and to maximize the number of quality clicks, you need 3 things:
1) Good Keywords/keyphrases
2) Bid in an active bid range
3) Good Quality Score
Using Good Keywords/Keyphrases
Keywords (or keyphrases) are the words that people type into Google when they run a search. You need to select the keywords that relate to your product so Google will know when to display your ad. From your perspective (the online Marketer), good keywords are the words that relate to your product. For example, if you run a Google PPC ad campaign and you're selling a course on how to train dogs, then a good keyword list might consist of:
Page 1 of 2 :: First | Last ::  Prev | 1 2 | Next 
|
