How to choose paid directory for web site listing?

Search Engines are the major source of traffic for any website. High search engine ranking can boost number of your visitors and in turn leads to increase in sales. The best way to get top search engine placement is to improve link popularity by having one way inbound links from theme based sites or pages, with different optimized anchor text, from different IP Class blocks and domains. This can easily be achieved by buying Internet web directory listings. Directory promotion is one of the best methods of website promotion. Before buying directory listing or registeration you must check the following points to ensure that you are going to get what you need.

Dmoz and Yahoo Listing Ensure that web page directory where you are going to buy registration is listed in Dmoz and Yahoo Directory. It will ensure quality of the web site directory.

Static Text Links Ensure that you are getting static text links which are also known as search engine friendly url links from such directories. Various directories use redirection method in website listing to count hits or rating. Such links are usually not indexed by search engines and you cannot get any link popularity benefit out of it. For example domain.com/cgi-bin/jump.cgi?ID=5 (redirection method)

Web Directory URL's Ensure that website directory URL's are search engine friendly as search engine index them easily. If website directory has dynamic URL's search engine some time find difficulty in indexing or may not index whole directory as it is generating duplicate URL's so your site also does not get any benefit of such listings.

Age of Web Site Directory Check the age of directory which is very important to determine its stability and quality. Universal rule is " Old is Gold". Search engines give more weight to old domains. You can check Whois record to determine the age of web directory. Many new directories disappear after few month for one or another reason.

Major Search Engine Inclusion Ensure that paid directory you choose are listed in Google, Yahoo and MSN. Recently Google has banned many directories or poor quality Internet directories.

Keyword in Title Ensure that web site directory editor allows using anchor text of your choice so that you can add your keyword in Title as an anchor text.

Alexa Ranking and Google PageRank Ensure that paid directory has good Google PageRank and Alexa Ranking. Quality directory is always a good source of direct traffic to your website.

"no-follow" Tag Ensure that directory is not using "no-follow" tag on your static text link as this tag prohibits search engine to count it as vote or link, thereby the such listing is of no use to you.

Quality of Websites Listed Check the quality of websites listed on directory as this will ensure the directory quality. Specially check the quality of websites listed in your category to ensure that your link will be from a relevant quality or authority page.

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