Sponsorship Listing Ensure that there is provision to enhance your listing from regular to sponsored listing. Some time you get good traffic and may like to enhance to Sponsorship Listing.

Directory Ranking Check search engine ranking of web directory for specific category topics. If web directory categories are ranking on search engine then it means it is a quality directory.

Too Many Empty Categories Ensure that web directory should not have too many empty categories as search engine consider them duplicate pages. It indicates the web directory is not popular and it will not give much traffic.

Number of Outbound Links Ensure that number of website listed on page is not more than 50 as higher the sites listed lesser the link popularity and traffic you will get. If links are higher the probability of visitor click on you listing will be less. Also ensure that you are listed on first page of category.

Back Link and its Quality Check Web directory back links and its quality. See category where you are going to be listed is shown in search engines back links or not.

Payment Option Annual or Permanent Check either web site directory accept annual fee for listing or One time for permanent listing It will help you in calculating ROI on directory listing.

Site-Wide Link Ensure that web directory is not selling site-wide links as search engine banned few directories in past which are selling site-wide links or selling PageRank as they are considered as link sellers.

Mission of Directory Carefully study the mission of web directory. Choose the directory which is committed to building a comprehensive directory, while maintaining a high standard of listings. Beware of web directories whose mission is to just sell PageRank or listing only for search engine purposes as sooner or later they will be banned by search engines.

So if you ensure some of these above mentioned points not only such directory listings will help you build a good link popularity for your website but will also increase your site visibility and lead to more traffic.

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