3. Have articles published by other publications. As I do online searches for my articles or set up Yahoo alerts to track my article submissions, I continue to be amazed at where some of my articles end up. I recently had one of my articles published by SitePro News, www.sitepronews.com, which brought a great deal of traffic to my website, more subscribers to my ezine, and a number of sales of products for which I'm an affiliate. You can read all about this experiences at http://onlinebizcoachingcompany.typepad.com/online_business_coaching_/2006/01/what_one_articl.html

4. Encourages joint ventures/strategic alliances with business owners in other industries pursuing the same target market. I've been approached by a number of other companies who are seeking strategic alliances, link exchanges and referrals solely based on reading about me from one of my articles and liking what I had to say. I've chosen to pursue some of these offers, and I would have never had the opportunity without using article submissions as a way to get the word out about my services and my company.

5. Enables you to be found in search engines on a variety of terms. One of the strategies of article submission is to intersperse your primary website keywords into your article so that your articles help boost your search engine ranking on your search terms. I haven't yet gotten that sophisticated in my website optimization, and as I write from my heart in terms of what's happening to me or my business in any given week, my articles, in many cases, have little to do with the keywords I'm using to optimize my website. What I have discovered, however, is that I'm getting organic traffic to my site on all kinds of keywords, most of which would have never occurred to me as search terms. However, these terms are present in one (or more) articles that I've written. Now, my goal is to create a call to action on my individual article pages to increase the number of subscribers to my newsletter, which is my primary call to action on my website.

6. Increases inbound links to your site. Creating inbound links (links from other sites to yours) seems to be one of the hottest SEO techniques today. However, I've heard that article bank links are not considered viable an inbound links. I partially agree with that sentiment. Google apparently still loves them, given the number of inbound links it shows to my website. The strategy seems to be less popular for Yahoo and MSN.

7. Enhances your search engine ranking. If you have a carefully-crafted SEO strategy and optimize your articles with the same keywords you use to optimize your site, you can increase your organic ranking in search engines (how your site shows up in the rankings without using any pay-per-click services). Higher rankings ultimately result in higher page rank (greater relevance) in Google, and better your traffic rank in Alexa. In the last month, due to my article submissions, my Google page rank has gone from a 2 to a 4 (an 8 or 9 is considered great, so I have a way to go) and my Alexa traffic ranking has made a phenomenal leap, from number 1,964,770 one month ago (the higher the number, the poorer the rank) to 321,460, which means that Alexa considers the relevance and usage of my website to have increased dramatically in the last month.

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