8. Increases responses to your website's "call to action". Typically, on your homepage, you should create one clear call to action that you'd like your visitors to take. On my homepage, that call to action is clear. Visitors get a free ebook and a subscription to my email newsletter if they give me their name and primary email address. When someone reads your article and decides to check out your website as a result, there is a greater likelihood that the visitor will part with his/her contact information in your call to action, as you have already established some credibility via the article you wrote.

9. Creates free advertising and free publicity. Most article banks give you space to publish a 1-3 sentence bio about yourself, your services, and your website at the end of the article. This is commonly known as a resource box. Your resource box should give a short, succinct, compelling statement of who you are and what you do, and why someone would want to visit your website. Once your article is published in blogs, ezines, websites, etc, your "free advertising" increases exponentially. As many article banks now offering RSS feeds of an author's articles, a website owner could choose to syndicate your feed on his website, giving you wonderful free publicity that would normally cost a great deal of money.

10. Creates opportunities for speaking, training or consulting. Publication of several articles on a particular topic can easily brand you as a credible expert on this topic, which may lead to an invitation to speak at a conference, or an opportunity to get paid for training or consulting time. Several of my clients have gotten radio and television interviews and speaking opportunities because an article that they wrote was published in a credible trade magazine. Interviews and speaking gigs get you in front of many people at once, which allows them to get to know you and eventually purchase your goods or services.

Are you spending too much money, time and energy in promoting your website and having lackluster results? Submitting articles is a low-cost way to increase the traffic to your website and enable you to find more clients online.

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