A professional looking brochure invites many customers to your business. But a poor quality one invites criticism and ridicule. Which would you rather have?

Your brochure has the opportunity at representing your interests to the public. That is why it is so important to have them made into something that not only attracts much attention but also something that will make you proud.

What to do.

When preparing your brochure for printing, make certain that it has a clear format, design, and layout. This will give the printer a well-organized document for easy reproduction.

Write readable text, use an easy-to-read font style and size, and provide generous margins. A careless print piece will be difficult to manage. It may even require several layouts until both you and printer are satisfied with the result.

You will need to find a dependable printer before the project is ready for duplication. Check out the yellow pages. Look for various ads, and call for estimates.

You might want to visit the print shop personally to have an idea of how organized, clean, and busy it is. Ask to see samples of print jobs or obtain contact information for references.

If you know some printers in the neighborhood, stop for a visit and introduce yourself. You also can get recommendation from someone who has received satisfactory or excellent print work.

You can also search the Internet for quality print work. You may have to email or fax a master copy for duplication, but copies can be returned by mail, saving you transportation costs and time.

You probably will have to pay mailing costs, but these may be cheaper than fuel expenses. Give the printer enough time to prepare the order and make any necessary adjustments before the final deadline of your brochure project.

Try to get a written estimate, keeping in mind that slight adjustments may be necessary, depending on how the job goes.

After the brochures have been printed, count them to be sure you get the correct number. Examine print type to check for smudges or fading. Look at the margins on each one, unless you have a huge order, to ensure that they are even and consistent. If the printer also folded or trimmed your brochures, look for uneven edges.

If the job comes back in acceptable format, keep the printer’s contact information on hand for future jobs or referrals.

But if you encounter problems with the way your brochures turns out, and if the printer does not work willingly with you to resolve these problems, start looking for another one.

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