The most valuable asset of your online business is your "opt-in" list — the list of people who have completed your opt-in form and given you permission to send them email.

Using email to sell products or services online is so easy that literally ANYONE can do it! In fact, getting started with email marketing will probably bring you the easiest profits you've ever been able to generate with your business, and here's why:

• Your "opt-in" email list is made up of people who want to hear from you. They've visited your site, or they've come into your shop, and they've decided that they like what they see enough to give you their email address. They are actually inviting you to sell to them!

• You are giving your customers and subscribers something they've ASKED you for. When someone gives you their email address, they understand that you'll be using it to send them information that they actually want to receive — meaning that your opt-in list will be highly responsive to your email promotions.

• You are developing valuable lifetime relationships with your customers and subscribers. Email allows you to contact the people on your list over and over again, so you can build genuine relationships with them. There's simply NO 47 WAY you could do this offline without spending a fortune on printing and postage!

• Every time you send a mailing, the response is 100% measurable. Unlike other forms of marketing and advertising, email allows you to evaluate the success of your campaigns within just a few hours. This will save you thousands in wasted advertising dollars!

• Opt-in email marketing is effective... instantaneous... and FREE! This is our favorite thing about email marketing: You can contact your customers and subscribers whenever you want, with whatever offer you want, and it never costs you one single dime!

In fact, the use of email as a marketing strategy shows no signs of abating, with spending on email marketing expected to jump from $885 million in 2005 to $1.1 billion by 2010, according to Jupiter Research.

But we've been profiting from email marketing for so long that we sometimes take it for granted! So we want to get you thinking about how YOU can use email to start generating extra cash immediately…

a. How your offline business can use email marketing

If you're wondering how on Earth your offline business can use email marketing — if you don't even have a web site yet — here's a great example: Suppose you own a hair salon and business is slow. You aren't getting many clients, and you are afraid that the coming months are going to be even worse.

If you'd been collecting your clients' names and email addresses (with their permission) when they came up to the cash register to pay for their haircuts, this is all you'd need to do:

1. Spend about 10 minutes writing an email message stating that for this month only, you are offering 20% off all services.

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