2. Send the message out to your list of clients.

Do you know what will happen within about 12 hours of sending that email? Your phones will start ringing off the hook! What was looking like a slow month will soon be booked solid — and all you had to do was put together a simple email message, which took you 10 minutes to write and cost you NOTHING to send.

Of course, you don' t need to sit down and actually send a separate email to each and every one of your customers. That could literally take you days!

But with computers, you have the power to send out an email promotion to your entire list automatically.

As you collect the names and addresses of your contacts, you just add them to a database. Your email management program will merge the email addresses with your message and sends it out to your whole list at the click of a mouse. It can even personalize each message with the person's first name... or with whatever personal information you want to include!

When you're ready to mail, you just have to write the letter once, and the program will insert the personal details for each person into each email, so it looks like you wrote each one individually.

b. How your online business can use email marketing

If your business already has a web site, you've got a great head start on your competitors who might not have a web presence yet. However, if you aren't combining the power of email marketing with your web site, you're probably generating only a fraction of the profit you could be making.

The real power of email marketing for online businesses is that it gives you a way to drive qualified buyers to your site... whenever you want... at the touch of a button... for FREE!

Think carefully about this concept for just a moment. Imagine having the ability to send a swarm of highly targeted visitors to your site at the exact moment you are featuring a product that you KNOW they'd be interested in purchasing.

This is exactly what email marketing will do for your business! Anyone who comes to your site and gives you their email address — in exchange for a free newsletter subscription or a free report — is a very hot lead. And as you'll see, there's no better tool than email to let you effortlessly follow up with those leads.

And once you've written your emails, the whole process of sending out personalized emails can be completely automated. You don't have to lift a finger. You don't even need to be awake!

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