Link Popularity can seem to be a complex, but necessary topic to educate oneself in if you endeavor to become a successful webmaster. For those of us just trying to understand the basics of link popularity and cultivate a mediocre website or two, there are a few concepts that require discussing.

What is Link Popularity?

In its simplest form, the number of links that your website has on other websites quantifies link popularity. If your link is displayed on websites with quality content, high page rank, and are popular themselves, then this will reflect on your website as well. The same concept holds true if your links are on websites with republished content, low page rank, and have virtually no traffic. The obvious idea is to get your website linked to other quality websites.

How to Gain Popularity

There are many Link building Services to consider when developing your first link campaigns. Some strategies are legitimate and ethical, while others are not. To better understand these strategies, one must first understand the types of links that can be obtained.

The first being one-way links. These are by far the best type of link in terms of benefit to your site. One-way links are your links that are displayed on another website, period.

The second links to recognize are reciprocal links or exchanged links. These are accomplished by reaching an agreement with another webmaster and hosting their link on your site in return for the same. Some argue that this type of linking is not effective, although many websites are still successful using this type of exchange.

The third, but not last, type of link is the 3-way link. This is where you make an arrangement with a webmaster that has two or more sites. The webmaster places your link on one site, and you link to the other site. Visually this would appear as a triangle and has almost the same benefit as a one-way link.

Strategies to Consider

• Find other websites relating to yours and email the webmasters to present a request for a reciprocal link exchange or a 3-way link exchange.
• Submit your website to web directories to obtain one-way links.
• Add a link directory to your own website to entice other webmasters to exchange links with you.

These are just some of the basic link exchange strategies and concepts surrounding link popularity. Join a quality SEO forum to find out more ideas for gaining often elusive, yet attainable link popularity.