5. Address and Overcome their objections It makes no difference what business you are in; there will always be objections to buying what you are selling. Most often the biggest objection is the price. You should confront them head-on by explaining why it's worth paying your price. You need to put their fears to rest before they will be ready to buy.

6. Remove the obstacle of risk with your Guarantee Most people associate the strength and the length of the guarantee with the quality of the product. It can make or break the sale, the longer your guarantee the better your chance of making a sale. The guarantee also says that you are an honest business person.

7. Roll in the testimonials What others say about you carries much more weight than what you say about yourself. Make sure you testimonial addresses a problem your customer had and how they benefited by your product or service. The more testimonials you have the better.

8. Make it easy to contact you Provide your prospects a reason to contact you and makes it safe and easy to do. The easiest thing is to offer a FREE consultation or demonstration. This type of an offer appeals to the consumer's curiosity and at the same time minimize the risk to them.

9. The Win - Win bonus pile-on Offer Special Bonuses and discounts for those who act NOW! Your customers win by getting a special value that they normally wouldn't get. And you win by making a sale. You have to make them think about how much value they are getting for their money. When the perceived value of the product or service exceeds the perceived cost, you have successfully tipped the scales in your favor.

As you can see, designing effective marketing materials requires a great deal of preparation. I can promise you this: if you follow these guidelines I've just presented to you, you will immediately increase your response rates and ultimately your sales. How high a response rate you get depends on how well you've applied this 9 Touch Point System to your marketing message.

Qualify your prospects BEFORE you spend any money marketing to them!

How often do you receive an expensive, classy looking direct mail ad for a product you don't need? No matter how fancy the package you will NEVER buy anything from that company, so why don't THEY know that? Simple, they never took the time to qualify you as a potential prospect. Smart marketing starts with investing your money where it will bring you the best return.

To find out about Developing YOUR Marketing Blueprint and successfully marketing your business go to: http://MarketingBlueprintDeveloper.com

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