If you're a small business owner with a website, the best way to increase your organic traffic is to write interesting and compelling content that is focused towards your target market.
If your content is first-rate, then other websites will naturally start linking to your website. The search engines quickly pick up on this and slowly give your website more "authority." Higher authority means more targeted free traffic coming your way.
But if you simply wait for other people to link to your site, you may be waiting for a long time. It makes Sense to be proactive in your link-building program.
Here are five strategies for building momentum in actively acquiring links to your site.
Strategy #1: Submit to Quality Directories
This strategy involves submitting your site to quality web directories that manually review each website. In most cases, you will pay a fee for the review process.
Some people will tell you that the search engines do not like paid links and devalue them. According to Google engineer Matt Cutts, you should only submit your site to quality directories that use a manual Link building Services or submission process. In this way, a live person is actually reviewing your site for approval before it is included in the directory.
You can research quality directories on Google, but here are my top ten.
1. Dmoz.org 2. Dir.yahoo.com 3. Lii.org 4. Stpt.com/directory 5. Business.com 6. Joeant.com 7. Chiff.com 8. Skaffe.com 9. Ezilon.com 10. Botw.org
Strategy #2: Submit Articles
A very good strategy for building links is to rewrite some of your website content and submit it as a standalone article.
The key to this is to include links back to your website in either the article body or in the Author Bio area. These links will be discovered by the search engines and will help grow your link popularity.
The article sites I've listed below are considered some of the very best. I recommend you visit each one and set up a free author account.
1. Ezinearticles 2. Articlealley 3. Articlebase 4. Articlecity 5. Articledashboard 6. Goarticles
To get started, write an original articles pertaining to your area of expertise and submits this same article to each of the above article sites.
If you want to use an existing article from your site, I recommend rewriting it in order to avoid possible duplicate content issues. Search engines try to filter out duplicate content in their search results in order to provide diverse results for any single search query. By making your article a bit different, you will help ensure the original content on your site doesn't get pushed down in the rankings.
Strategy #3: Anchor Text
Anchor text simply refers to the actual wording used in the link pointing back to your site. The search engines monitor this text so make sure it includes the main keyword for the content page it is pointing towards.
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