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How To Generate Original Creative Ideas On Any Subject
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By: Milo Bono Email Article
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Your objective is to create associations that connect the meaning of each random word to your subject in some way. Each new association represents the seed of a new idea so the more associations you create - the better your chances of generating useful results.

Exposure to the stimulus of random words will immediately trigger associations to experiences buried in your subconscious mind. The process is automatic and inevitable. Many associations and the ideas they generate will not make sense in relation to your subject. Be aware that new ideas often seem illogical, absurd, or completely irrelevant, when they first come into your mind.

Our minds have been trained to make sense of things. Thoughts that do not make sense trigger a deeply conditioned Left-Brain response of instantly discarding these thoughts as worthless fantasy. Learning to recognize this conditioned response and bring it under managed control is essential. Catch the moment when you think "This Does Not Make Sense" and turn it into a question of "How Could This Make Sense?".

Itís the EFFORT you make to answer this question that causes the brain to respond. Exercising the body results in increased strength and enhanced capabilities of movement. Exercising the brain results in increased mental strength and enhanced capabilities of thinking.

It does not matter if your associations make sense logically or not at this point. Find any way to connect the words to your subject that you can think of. If you feel inhibited in any way make an effort to be a little outrageous until you overcome your inhibitions. Did I say "a little"? NO - what I meant to say was Extremely Outrageous!

Focus on creating as many new ideas as possible. Do not stop to justify your new ideas, for now it is enough that you have them. Have faith in the fact that your subconscious mind brought these thoughts to light for a reason, even though the reason may not be readily apparent. Success depends entirely on your willingness to temporally suspend the urge to discard new ideas and allow yourself the freedom to explore them.

Step 4:

It was Aristotle (384 - 322 BC) that formulated the three laws of association. Apply these laws in as many ways as you can to create your associations.

They are:

1. CONTIGUITY: This law explains how associations work by the stimulation of contact or nearness. A saddle may remind you of a horse, a tree of a forest, a foot of a shoe.

2. SIMILARITY: This law explains how similar things produce associations. A cat could remind you of a tiger, a tent may provoke the association with a log cabin, the human eye is similar to a camera, a stair is similar to an escalator.

3. CONTRAST: This law explains how we associate things that contrast one another. A dwarf may trigger associations of a giant, day is a contrast to night, a sad face is a contrast to a happy face, black and white are contrasting colors, tall and short, new and old, fresh and stale.

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Milo Bono is the founder and lead developer of Promptoria - Software for Innovation and Creativity. Promptoria is dedicated to helping people amplify their natural creativity and critical thinking skills. Innovation SoftwareCreative Critical Thinking

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