Fast, fast, fast! I want it now, I need it now, it should be IN MY HANDS ALREADY!

Success in business often relies on a quick response, on being able to provide not only what the customer demands but when he demands it. American society as a whole does not seem to appreciate delayed gratification. Or you may run a business that needs to respond to seasonal highs and lows. Who can sell Halloween items for full price come November? Or make as good a profit on flowers and chocolate the week after Valentine’s Day? So the merchant who has the cash flow to adapt quickly to ebbs and flows is the one most likely to rise to the top.

And yet, when your business is in a crunch, whether due to a sluggish period or a growth period, and you go to a bank for merchant funding, they move so s-l-o-o-o-w-l-y. Banks are skittish these days, making sure that every "i" is dotted and every "t" is crossed—and double-checked—before coming through with a loan. They expect you to stick to their established routines and schedules, rather than following the natural currents of your business’ supply and demands.

The solution in such a case may be easier than you expect. You can receive a business cash advance within 7 days. A response to your request, and an estimate of how much you qualify for, can arrive even quicker. This type of merchant cash advance differs from that loan from the bank. It’s based upon the credit card transactions your customers make with your company.

This affords a small business numerous advantages. For one thing, the application process is streamlined and easy. For another, this type of advance requires no collateral and has a higher rate of approval than a bank loan. Additionally, your payments on this type of loan are tied directly to your sales. So you end up paying more when you actually have the money, and less during the slow times.

But most important, the process of getting those funds and the ability to apply them to your business happens fast enough for you to respond to those impatient customer demands!