Today, more and more people are doing everything from researching a great vacation, to paying their bills and even to buying their groceries on the Internet. In this day and age if you have a brick and mortar business and do not make use of the internet to market yourself, you are at a huge disadvantage. Surprisingly though, almost 95% of all off-line business owners are not online, and most of those don't have a clue about the internet or how to use it to their advantage.

This is great news for internet marketers. If you are in the internet marketing business or have wanted to break into it, now is the time! If you are ready to cash in on enormous profits, you need to look no further than the small business owners in your local community. Quite surprisingly this is an untapped market that is just starting to be discovered.

There are a variety of ways that you can help the local business owner to become known on the Internet. First and foremost you will want to build them a website that will be SEO optimized. It will be important for the business owner to have a high search ranking for those searching for local businesses. On the website you should make sure there is an opt in page to collect data from potential customers. Starting and maintaining a blog on the business's website can also be very beneficial, just make sure you keep the blog running with useful information. Blogging is the up and coming way to advertise and you will not want the small business owner to miss out on any opportunities. Having audio and video clips on the website can also attract new customers.

Besides building a website, there are also some other key things you can do to help the offline business owner. First, you will want to make sure that the business owner is listed on the internet Yellow Page websites. Second, you will want to get them registered with Google Local. Third, you can also work with the business owner to come up with coupons to lure in new and returning customers. There are a variety of coupon sites that you can post these on.

In conclusion, it is easy to see that the offline business owner could see a huge spike in their business if they were to tap into the internet market. Most brick and mortar business owners however, have no idea where to begin and yet they would love to have the edge on their competitors. So, if you are an internet marketer or looking to become one, now is the time to take action. Your fortune could very well be waiting for you.