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Leveraging payment gateway relationships to be a core part of business development strategies
Home :: Finance
By: Tricia Lineshill Email Article
Word Count: 1244 Digg it | Del.icio.us it | Google it | StumbleUpon it

  

Does a provider think outside-of-the-box?

A good payment gateway is able, from the outset, to illustrate how they can seamlessly fit into existing operator systems, structures and business processes, thereby enabling operators to focus on their core business and particularly their valuable players, while the gateway focuses on the business of payments.
If an operator is looking for additional payment processing capacity, or have been tasked for the first-time to find a reliable provider, consider the following points, many of which may seem obvious, but are not always on offer.

Payment Card Industry (PCI) Certified Payment Gateways

Ensure the payment gateway is PCI Certified. The PCI DSS is a multifaceted security standard that includes requirements for security management, policies, procedures, network architecture, software design and other critical protective measures. It requires merchants and service providers that store, process or transmit customer payment card data to adhere to information security controls and processes that ensure data integrity.
In particular, all data should be encrypted, and intrusion detection, responses, and systems monitoring should go hand-in-hand with formalized security policies.

Pricing and Settlement

Most payment providers offer pricing and settlement in all the major currencies, but confirm settlement currencies as some do not offer like-for-like processing; instead they facilitate settlement to say, three main base currencies, normally USD, Euros and GBP. Be sure to confirm the exact currencies available and make sure these coincide with the business objectives for geographic expansion so players are offered with the ability to pay in the currency of their own country. Also, consider long-term goals and adaptability - how easy will it be to add new currencies as these can be needed with this provider?
A big issue for consideration is processing settlement times, which are dependent on the acquirer bank relationships forge via payment providers. Some payment providers only have the ability to settle weekly, which may create cash-flow issues. Again, ensure the services on offer support the business objectives. If not, look elsewhere. There are payment providers that can arrange to settle funds daily (usually 3 days in arrears).

Fraud Management Solutions

A payment gateway provider should help protect operators from fraudulent transactions, chargebacks and unauthorized payments via a host of available fraud management solutions. At minimum, Address Verification Services (AVS) and Card Verification match checks (CVV2/CVC2), Amex CID match checks, 3-D Secure solutions (Verified by Visa and MasterCard SecureCode), and IP Geolocation services should be on offer from payment providers.
Merchants should automatically be able to screen and process transactions through their payment gateway platform in real-time. This allows them to react immediately, if need be, against potential card-not-present fraud.
AVS helps to screen fraudulent transactions by comparing the billing address provided by the purchaser to the billing address on the cardholder's credit card statement. Card Verification validates the security code found on the back of the credit card, which can be used as a confirmation that the purchaser has the physical plastic in hand.
3-D Secure provides verification to the merchant that the buyer is the authorized owner of a card account, thereby reducing the number of unauthorized payments, resulting in fewer chargebacks. Also, both Visa and MasterCard offer chargeback liability shift for certain fraud related chargebacks, when transactions are authenticated through Verified by Visa or MasterCard SecureCode.
IP Geolocation is another screening layer of fraud control that allows merchants to evaluate the risk of an online transaction based on the geography of the customer (country, state or province, and city), and it can be used to automatically block customers from certain restricted countries, based on a merchant's risk profile, with screening carried out before a deposit is taken.

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First Atlantic Commerce (FAC) is a leading Internet, multicurrency payment, fraud risk solutions and online credit card processing service provider. http://www.firstatlanticcommerce.com/

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