It's always easy to sell to your old customers and you need to start building your list. This customer list could become if harvested properly, with the guidance of experts. Build a list of people you or your company have interacted with in the past. They know you better than someone who has never heard of you. Another thing which helps in list building is industry focused research. This research can be a key to successful email marketing. Get some research done about your target audience.

2) Cost effective: Compared with the very HIGH cost of other marketing channels, email marketing can save you a lot of money and effort, besides bringing you traffic and conversions. Before purchasing databases or lists of prospects, start collecting leads from your website in the form of email addresses. Lure visitors for free information or eNewsletters. Nothing spreads faster than word of mouth, make every customer or visitor to your website feel like a king, and if they feel well treated, they'll pay you back in the form of referrals.

3) Immediate Results: The results of email marketing are often immediate. As soon as the email is sent, you can start collecting the data for open rate and click throughs. Moreover, you start getting visits on your website or blog. To maximize results, your website needs to show some sticky and related content which can hold the visitors and convert them into goals.

4) Measurable: In our view, an email campaign is a failure if it cannot be measured. Measuring a campaign is the most important aspect of any marketing effort. The good news is, email campaigns can be integrated with web analytics and data can be captured along with your regular web analytics reports. E.g. the integration of Google Analytics with Vertical response allows us to find vertical response / email as a traffic source report within Google Analytics. These types of integrations will help you identify various valuable statistics such as Website visitors who have visited the site via Vertical Response, how many pages they visited, how much time they spent on the site, etc.

5) ROI: It's very difficult to improve if you can't measure ROI. As discussed above, email marketing is measurable and the ROI gives you direction about which area needs more focus and efforts. Conversion is the critical aspect of ROI. Content helps in the first step towards conversion i.e. creating interest. However, specific drivers push them towards conversion. The process of conversion has been mastered by AfterTheNet and our fine-tuned approach is being used to help clients across the globe. The above discussed 'Integration of Google Analytics with Vertical Response' can help you calculate the actual value/ROI from your Vertical Response email campaigns.

Just like a building needs a strong foundation, so does your email marketing effort. It will work, but only if done correctly supported by industry experts.

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