One of the most common questions my clients ask about the process is if it hurts. The best answer I can give is the honest one: You’re going to feel it, but it’s not going to kill you! I think the pain involved is well described as “an annoyance.” Topical numbing has improved over the years and most cosmetic tattooists will anesthetize the skin. Sometimes people with thicker skin will feel less discomfort than thinner skinned people. People of Mediterranean descent tend to have thicker skin than the red-headed Irish or blonds. In general, though, I think the anxiety most people feel going in is worse than the hurt.

Discoloration isn’t something you’ll have to worry about if you do your research. It results from not using the right combination of pigments in the first place. A good tattoo artist will know and understand color well, and will also get the pigment in deep enough to prevent premature fading. Fading occurs over time because your face is always exposed the environment, but tattooed brows can last up to 2 years before needing to be refreshed. The sun will accelerate fading, so always use a good sun block. Be aware also that creams used to bleach skin spots and microderm abrasion will speed up fading. Alopecia Areata clients might need touch ups more frequently – once every year or year and a half - because the lack of hair follicles makes their skin tighter and tougher to penetrate and get pigment into. The touch up process however, is easier for both client and technician, because the brow is already drawn in.

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