3. Optimized

Let's face it, the average webpage will get most of its traffic from the search engines, mainly Google, although MSN and Yahoo are also worth considering. Optimize your page for Google. Use a simple hierarchy, keep your pages no more than three clicks away from the main page. Linking all your pages to your index page is a good practice, always do this. The search engines will find your page faster if it is linked directly from the main index page of your site.

Using blogging software/structure that comes with such free blogging software as Wordpress will optimize your pages for you. Blogging systems have a linking hierarchy (categories, archives, etc.) that are very search engine friendly. It's almost impossible not to optimize your pages if you're using a blogging system. Plus, you have an RSS feed that will syndicate your content and place it into the search engines very quickly.

Check factors such as Mega Tags, title description and content. Use a robots text file for the search engine robots.

If you're new to building webpages, you may want to check out Google's Webpage Creator, you can create your pages and have it hosted free by Google and they will be indexed immediately in Google. Big Plus! http://www.pages.google.com

4. Easy Navigation

A great webpage will have easy and simple navigation. Link your page to and from your main index page if you can. Make sure you link to it from your sitemap page. Many webmasters put all the main links on their site at the top or the bottom of all their webpages, so that a visitor can freely move around and find what they're looking for. Keep your visitors' comfort level in mind at all times.

Double check to see all links on your webpage work! You may be surprised how many don't work, especially if you link out to other sites. The search engines don't like broken links, neither will your visitors.

Also double check to see if all images on your page display properly. Nothing will bring down the quality of your page than images that don't load.

5. Fresh Content

A great webpage will always have fresh content. Make sure you update your webpage often. Our world's technology changes rapidly, make sure your material is current and still revelant.

Remember, 9 times out of 10, the only reason a visitor is on your page is for information. Make sure you deliver. Make sure that information is recent and accurate. Besides, there is nothing like fresh content to keep your visitors interested and coming back for more.

6. Bookmarkable

A great webpage will always be bookmarkable. Your visitor will want to bookmark your page and return to it for more information. Make sure you make it easy for your visitor to bookmark your page. Use a bookmark script. Make sure you have a favicon, this is a small logo you place on your site and it will be automatically picked up and displayed in your visitor's bookmarks, drawing attention to your page. Consider a bookmark and favicon like bread crumbs, all leading the visitor back to your page.

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