The idea behind this article arose from a simple observation: joining with my web page fattori arcani ( in English arcane factors ) a Seo national contest, I have been able to explode doubts and gossips about Google that have been going around for a long time in the SEO sphere and had the chance to test in a good lab what really affect Google spider (Googlebot) and what leaves it totally indifferent.

The reason why this experience revealed itself so much fruitful is very simple: normally when you work as a SEO you find yourself in a competitive and confused scenery, competitors’ pages can be studied and analysed, thus giving you a hint of what worked and what did not. Nevertheless, you must deal with a silent speaker since the competing Seos are anonymous names hidden behind their company’s logo.

The backlinks have been accumulated in years and it is difficult to state with certainty what really revealed itself effective and what did not. You go through the page code trying to grasp its secrets, but often you end up crediting some elements with an enormous weight though their influence is nearly irrelevant.

Joining a contest like this, however, a dialogue is established among opponents which work together to learn which factors produce a serp rise. They assist to the sudden expansion of the serp to thousand of results in few days where first had been only desert, and, at the same time, check the creation of new backlinks thus controlling their actual influence on the serp.

This long premise is necessary to understand the scenery in which my web site was developed: the home page has been created in just twenty minutes (as can be seen by the particularly raw look of the page) with the single purpose of conducting a test on search engines, particularly Google,which is a reference point to the positioning studies for any website because of the enormous share it draws. The result of the tests and studies has been a progressive and continuous review of the pages in the semantics and in the structure, a surgical job that slowly took it to the highest rankings on the serp of Google.

A successful experiment hence, from which arose the idea behind this article: the idea of sharing with others my conclusions, in accordance with the principle of “community” behind the contest and the net. I will try to unfold in this article the stage and the factors that have brought this site to be top ranked in Google (and other search engines).

When the contest began Google only returned a handful of results for the combination of keywords fattori arcani (arcane factors): few results in the serp and mainly pages devoted to the topics magic and tarots. It was obvious that the search engine had associated the query to the thematic (and semantic) area of occultism. Immediately, in a sort of mass hysteria, the competitors rushed to record dominions composed with the words arcane and factors. As far as my experiences are concerned, I made a false start since I was too slow to register the best dominions and had to choose a second-choice dominion.

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