In a couple of days the trend of the contest (and the doom of the new pages, mine included) seemed to be already set: Google showed in its serp only pages with a high degree of "seniority" and/or backlinked by high-PR-websites (obviously of ownership of the competitors), most of them related with the occultism topic. If it had all came to an end this way, there would not have been any article and in this moment I would be in some SEO forum complaining about the faulty working of Google. Fact is, in the following days the scenery changed completely and brand new pages began to climb serp: among these pages there was also my own…

But a technical digression is highly needed: what happened behind the scenes of the websites and of Google to cause such a revolution? Two essential things happened:

1) Google started expanding its queries associating the combination of the keys arcane factors to the topic of positioning and optimization as well.

2) Competitors’ pages had been slowly reviewed and edited along these two thematic and semantics areas, magic and SEO positioning.

But the main question is: How was it possible that my web page was shifting from the status of search engine ghost to the highest positions of the Google serp? We have to keep in mind that I did not have any backlinks from own web sites because I did not want to soil clients and corporate pages for a personal, playful contest. Furthermore I had a brand new dominion and I had to pay attention to another issue: contents. It is very difficult to create interesting subjects in so few time, in order to induce other websites and directories spontaneously to backlink to your website. Who could take an interest in recommending a nearly empty page, featuring just a recurring and obsessive use of the words factors and arcane. I had to develop a double strategy: one for backlinks, the other one for optimization.

Studying my (visually poor) own web page I almost immediately noticed that it had a potential element of interest for the visitor: it represented, indeed, a sort of real-time surgery operation on search engines, as it was itself an experimental web page created for the only purpose to climb the serp, I could take advantage of this element, taking updated records of what had been changed. It was itself a page that can be also a storyteller producing itself information about the contest, explaining the techniques while using them. This simple idea gave me the opportunity me to create interest ( which means backlinks) from pages and directories that would have otherwise overlooked my webpage. It is a simple lesson: the cleverness of a SEO can neither be measured by his networks of connections nor by the extension of his promotional only sites. The imagination of a SEO is also of high importance, showing thus how much he is skilled in coming up with elements of real interest for pages which, originally, had nothing really captivating. I could come up with many other examples but the most important thing is to grasp the concept of creative web marketing and to keep it always in your mind.

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