That person may actually make sales in spite of themselves, but it is an extremely poor example of customer service. Some people won't just take out their credit card and buy the ebook. They want to interact with a human and ask a few questions first. Most people don't expect you to provide all the ebook content in an email, but it is a chance for you to remain helpful and over deliver with prompt, friendly customer service. I can't count the number of sales I have made simpy by answering questions in a timely manner.

Auto-responders are fantastic for your opt-in subscribers. Provide them with some free information they can read instantly and they will start to trust you. Provide them with an excellent ebook and they will start to like you. Support them and help in any way and they will start to love you.

You can test your auto responses and keep doing so until you start making what I call "immaculate sales." The reader visits your site, opts-in, reads the free report, then buys the ebook. It will happen because they can see through the testimonials you are someone they would want to do business with.

Respond immediately to their email enquires and they will want to do business with you. Think of all the times you have received rapid responses to emails you sent out. It doesn't happen very often, but you always remember it. Consider this - "only 51% of online marketers reply to customer email and of that only 30% actually reply within 1 business day."

I challenge you to be in the top 1% - answer every email you receive and do it as soon as you read the email. Before long, you will receive the recognition, the praise and the sales you deserve. And above all that, you will be really helping people.

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