MAKING PEACE WITH COLD CALLING!

• Overcome Your Fears:

As a business, you have 3 groups of contact: 1) Past Customers 2) New customers and 3) Potential Customers. Communicating with all three of these customer groups is essential in keeping your business growing when others are losing ground or going out of business.

Past customers are the ones we tend to forget the most in our effort to gain new customers. This is the worst mistake a company can make in developing their marketing strategy. If a customer bought your product and or service once, they are the most likely to buy again. If they like your product or service, they can also become your best form of advertising. After all the hard work and expense it took to gain a customer, it is easy for them to forget you if you let them. Re-embracing your past customers and contacts every few months with a very special offer, new exciting product or service and or extended terms is called "mining your prospects", and it is the easiest way to find sales gold!

New customers need to be reassured that they are not forgotten and that you continue to stand behind your product and service. They are also as interested in what you have to offer that is new and exciting as any potential customer. It take a little time to call and or e-mail your new customers after a short time has passed from the date of purchase, but take the time to do it. Thank them again for their purchase. Ask them if they are as happy today with it as when they bought it. Now, offer them a very special discount or promotion and ask them to pass the special on to their friends and family. This is word-of-mouth marketing, and it is the best way keep existing customers and gain new ones.

Potential customers want a deal. Follow up on leads, remind them where you met if applicable, if you haven’t met them tell them how you got their name and quickly explain your reason for calling and how your product or service can benefit them. If you can’t ask for their business…you will probably NEVER get it and most likely your competitors will.

• Making Peace With Cold Calling:

Think of a cold call as if calling a friend. If you have something that you truly believe will benefit the person you are calling, you have nothing to fear. Don’t be pushy or adversarial. Simply introduce yourself in a relaxed, easygoing manner and tell the person why you’re calling and how the call will benefit them.

• Always Know What You Are Going To Say:

Know exactly why are you are calling and what you want to say.

• What are you offering that will grab your prospects attention?

• How can your prospect benefit from what you are about to say?

• Can you answer every question that might be thrown at you?

• What is the WOW factor that will close the deal?

You need to know these things before you call. When you know what you are going to say. When you understand how you can benefit the person you are calling, you will not be afraid to make that call and you will be excited about telling them what you have to offer. If they do not want to talk or they are not interested, never let that get you down. They are the ones that have lost a great opportunity, not you!

Page 1 of 3 :: First | Last :: Prev | 1 2 3 | Next