A digital revolution is now taking place. Money that was once being invested in traditional ad campaigns is now being funneled into online interactive advertising campaigns. As the field of interactive advertising grows, marketers are looking for more ways to measure the impact of their investments.

Online branding through interactive advertising provides high-value brand engagements. As such, interactive advertising provides far more measurement possibilities than just clicks and conversions. These new metrics have more immediacy than traditional brand measurement methods. Here is a list of the top ten high-value interactions that can be measured and reported. It is particularly useful to share these metrics with your clients, who are undoubtedly anxious to see the ROI and value of their interactive advertising investments.

1. Newsletter and email opt-in

Although this metric is often overlooked, it is extremely valuable. Any online marketer will tell you that their email list is a gift that keeps on giving. A big email list can become one of the most valuable online marketing tools.

2. Downloads of materials

Share materials like white papers, flyers, coupons, or anything else you want your prospects to see. Typically, websites will require visitors to fill out a form in order to access free materials. However, you can get rid of the form and let visitors download the materials freely and then measure the results.

3. Video views

Promoting your business online with multimedia is highly effective. Make ads, short sales presentations, branded short films, educational content, and much more using video. Measure the number of views your videos get.

4. Phone calls

Although phone calls are not necessarily conversions, you can more than double your ROI by tracking the sources of your incoming calls. Marketers typically do not measure phone calls. They tend to focus on metrics that take place online. However, you can publish phone numbers on your website and landing pages by source and apply incoming calls to the ROI of your online campaign.

5. Social and viral sharing

Make your ads and content social media-friendly by adding chiclets to encourage viewers to share your content with others. By using social and viral sharing to your advantage, you can turn one click into several impressions and a lot of traffic for your site. If even just a fraction of the traffic you get at your site engages in social and viral sharing, you will receive huge rewards for your efforts.

6. Social connections

Social connections on websites like Twitter and Facebook can contribute greatly to your online success. In fact, some metrics have even put the value of one Facebook friend or Twitter follower from $2 to $10. Encourage people to become your friends and followers on social media and then measure the benefits they bring you.

7. Return visits

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