When you sit down tomorrow morning with your coffee mug in one hand, and your daily news in the other, keep one thing in mind: one story in there could be worth millions to your business.

How could it be worth millions, you ask? By using one of the top stories as a strategy for an online marketing campaign.

Every day the news is filled with human-interest stories. Stories that people want to follow because of their timeliness, and their impact on society as a whole. Things like:

* The Olympics

* Space exploration

* Elections

* Seasonal Events

* Hollywood movies and awards ceremonies

* Job loss/cutbacks

And with each of these events is the opportunity to combine your traditional marketing ideas, with your Internet strategy, with the event itself.

As you’re reading the news, choose one article or topic that captures your attention, and use it as a basis for creating an online marketing campaign.

Let’s use the idea of job loss and recent cutbacks as an example. The news is filled with companies that are making cutbacks on staff, and are laying people off by the thousands. If you are a financial advisor, this should be music to your ears.

You can start bringing in significant traffic to your site by writing up a press release and a keyword rich article promoting your solutions and helping people survive while facing a lay off situation.

First, a press release is made to deliver a message to the press. While its important to send it to your local news affiliates, its just as important to send it to online press sources to develop links to your website.

In your press release, use an energetic title that captures attention. Since your goal is to help people survive cutbacks, your title may say something like, “Local Financial Advisor Holds Key To Surviving Layoffs”. Then continue to fill your press release with several paragraphs of detail on what the key is.

The purpose of a great press release is to provide a storyline for a reporter or media source, and give enough support to make the story a credible piece of news for their outlet. The more work you put into the release, the less work will be needed to write the story – and the greater your chance of getting the coverage you’re looking for.

After your release has been written, submit it to top online newswires like PRWeb.com, PR.com, and PRLeap.com. This not only puts you in front of the people who cover the news, but also provides you with a valued link back to your site.

Second, write an article with the same structure as your press release. Using the same information from the above example, your article title may be, “Three Key Ways To Survive A Layoff”.

Like your press release, your article should be filled with helpful information for a person recently experiencing a layoff. The more helpful the article, the better chance of it being used in other news sources.

Page 1 of 2 :: First | Last :: Prev | 1 2 | Next