You have decided to launch your new speaking career, but how do you market yourself?

Remember, you now have to become a marketing person as well! Even if you are represented by an agency, association, whatever, in the end you’re responsible for booking yourself. If you're just starting a speaking career and don't know how to start marketing yourself, here are a few tips.

1. You are a walking billboard! Keep in mind that where ever you go you are a marketing yourself. How you look, act, whatever is being watched and measured by potential customers. Always dress for success. This business casual thing can get you in trouble quick. Remember, you can always dress down not up at a venue. If your audience is in a casual state, ask them if they would mind id you removed your jacket and tie. But be careful here. Personally I don’t ever dress down – NEVER! I may make humor about it as I call it my Guido look. It always gets a laugh and puts them at ease.

2. Join speaking organizations and network as much as you can! The Professional Speakers Guild - is an international organization of speakers, trainers, authors and other communications and meeting professionals who have come together to pursue common goals, share their experience, raise industry standards, and improve their ability to achieve satisfying and rewarding careers through the process of providing added value to their clients. Affordable membership without strict previous speaking requirements.

The National Speakers Association – is the leading educational and networking organization for professional speakers! NSA is a national not-for-profit association with thousands of members across the United States. Costly fees and stringent requirements to join. This organization should be set as a goal to reach. Toastmasters -This organization affords speakers the opportunity to hone and perfect their skills. They hold regular meetings and have chapters all over the United States. Minimal costs local chapters, a great place to hone your skills.

The American Seminar Leaders' Association -is an international association of seminar leaders and coaches who seek to enhance their professional skills and market their products and services more effectively. We assist individuals in assimilating their knowledge and skills into a seminar format. ASLA has trained over 5,000 members from all professions and each becomes an expert in their field. A little pricey for what you get.

2. Create a Portfolio - As a speaker, your promotional kit is your primary marketing tool. It houses everything speaker bureaus and meeting planners expect to see when deciding who to hire for a particular event. Through years of experience in working with top speakers, we've developed a unique speakers promotional kit which Generally they should include, presentation folder specific to your content, bureau-friendly components as a content sheet, bio, testimonials, educational materials, sample client list, a demo video; business card; and letterhead.

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