Now the kind people from the affiliate programs you joined have possibly given you keywords that you can just copy and paste into your Google adwords. Now all you need to do is copy and paste them, make your bid and the money will start rolling in.
Here's the bad news, unless you are in business to lose money, this is all you will be doing and the dog will have to revert back to dog food and you to bread and water. Your advertising is going to cost you much more than your income.
This said, you can make it as a affiliate, and you can make a lot of money, you are however going to have to do some work.
Your main aim is to find cheap and underexposed keywords. Lets take a example of Google adwords.
If you copy and paste the keywords given to you, the chances are good that a lot of other affiliates are also using the exact same keywords. So for you to get ad into the top 10 or first page you will need to bid high. Let's say you end up bidding 50 cents for a pretty broad keyword. The product you are selling is selling for $47 of which you receive 50% commission, $23.50 less banking charges. In effect that means that for every 47 clicks you receive you must make one sale to just break even. I can tell you now on a broad keyword you will get 47 clicks but you will not get one sale. To find out how a keyword is performing and converting into sales is to base it on 200 clicks. When reaching that target take a look at the conversion rate, how many clicks per sale. If you have made no sales, or just one, you need to refine your keywords because you are hitting the wrong target market.
Where and how do you find and implement these seemingly elusive keywords. I mean there are only so many words in the English language!
Step 1
Take a good look at the affiliates website you joined, and see what it is that makes this a unique product that customers should have. Now please this answer does not lie in the first words you read on the page, the headline or sub headline. Read through the entire affiliate sales page and find your own unique ideas, be different.
Step two
Now that you have the idea clearly in your mind, think up a few keywords that fit this idea and will relate well to the product you are trying to sell. Come up with a few single words and some two word phrases. Write all of these down until you have about ten or fifteen.
Step Three
You have your adwords account, open the Overture keyword tool and use both of them. You can download Good Keywords for free and it will provide you with an enormous amount of information.
Take your single and two word phrases and combine them into three and four word phrases. Test these in your tools to see how many searches take place and test different combinations of these words until you find the right combination.
Once you have determined good combination keyword phrases, add them to your keyword list in your account. Chances are that you will be able to get into the top 10 easily with the lowest bid.
Target your market with specific targeted 3 and 4 word phrases, they will get you quality clicks, cheaply, with the target market generating sales.
You have heard the term find your niche over and over, but believe me if you are going to try to hit broadly you are going to lose money.
You can be a successful affiliate, but you need to put the time and effort in finding the right target audience for your product. Getting the balance right is the ultimate goal of your business.
Happy Marketing!
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