You need traffic, and Google can give you traffic. There are two ways that Google can send traffic to your site: an expensive way and a free way. I'm going to show you how to make Google give you traffic for free.

You don't want just any traffic, you want TARGETED traffic. For those not familiar with the terminology, targeted traffic refers to clicks to your website from people who are actually interested in the topic of your site. Your marketing will be much more effective if your clicks are targeted. Here is an example of targeted marketing. Imagine a salesman who is trying to sell dental chairs. He puts together a flyer describing the great benefits of his particular brand of chair, and he decides to give the flyers to people. Which group of people do you think will respond better to his flyer - a group women at a scrapbooking convention, or a group of dentists at an American Dental Association meeting? It's a no brainer! But better yet, what if he went to a seminar called, "How To Start Your First Dental Practice From Scratch." These guys are already in the mindset to buy dental chairs. That’s targeted traffic.

When I started my first online business, I went straight to Google Adwords. This is one of the fastest ways to get targeted traffic. Basically, you pay Google to have your ad appear on the right side of the browser. You do this by bidding on keywords. When someone types your keywords into Google, the ad appears. Just go to Google and type anything into the search box. If you look on the right side of the screen, you will see little three-line ads. You probably didn't even know these were ads. Not only are they ads, but people are paying every time you click on those ads. This is the perfect kind of targeted traffic because people are actually searching for your topic.

So when I started my first Adwords campaign, slowly but surely I developed a targeted marketing campaign that was sending 40 to 50 visitors to my site. These people were ready to buy what I was selling. And they did; but at what a price! I was spending $80 per day in advertising. Way too much! I was only making about $100 in sales per day, so after subtracting advertising costs, my net income was only $20 per day. If I could only get traffic without paying for it, my yearly income would increase from $7,300.00 per year ($20/day x 365 days) to $36,500 per year ($100/day x 365 days). You’re probably wondering how you get free targeted traffic - I'm going to tell you in the next few paragraphs.

When I realized how much I was spending on advertising, I started to research methods of getting free targeted traffic; often referred to as search engine optimization (SEO) techniques. If your site appears on the first page of results for a Google search, then you get free traffic. Not only that, it is targeted traffic because someone has just typed in the phrase or keyword related to your site. So how do you get on the first page? In order to understand this, you need to know a little about how Google ranks their pages. It all comes down to one principle: Google wants to provide high quality search results, so they want to rank relevant links higher than irrelevant links. One of their methods of determining relevancy is to count how many other websites are linked to your site. These are called "back links." The assumption is that, the more links to your site, the more relevant your site must be.

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