Why Do First Impressions Count For So Much?
- Author Lisa Armstrong
- Published December 27, 2009
- Word count 506
First impressions are crucial to the success of any business. If you give a bad first impression you won’t get another chance to make things right. And it can lose you customers as well.
Cleanliness is an essential part of this. A business that doesn’t pay attention to how clean and tidy its offices are will disappoint its customers and clients. Those in charge of the business may believe that there are more important things to do. But if it does not present a clean face to its clients, they won’t get past the front door.
Think about how you react when you walk into a communal bathroom in any business premises. It should be clean, with a fresh aroma and inviting atmosphere. Any visit of this nature will be short, but that doesn’t mean an impression isn’t formed during that time.
Now turn your thoughts to the business you work for. Does it convey a positive and welcoming feel wherever you go? Imagine walking in as a new client. Would you be impressed with what you saw – or would you be disappointed?
A person who is used to their surroundings will cease to see them in the same way a newcomer would. Your existing customers won’t see the same things that new people will in the same situation. So focus on the views of the next person who walks in through your door. Would they be satisfied with a clean, pleasant, fresh and inviting space? Or does it leave much to be desired?
It is never too late to improve your surroundings and create a balanced and welcoming first impression. The more comfortable people feel when they come into contact with your business for the first time, the more business you will retain for the future.
The term ‘first impression’ is misleading. It makes that first contact sound isolated. Once you get past that first impression, anything goes. Yet this is untrue.
First impressions hold the key to the future between your business and your clients. If they do not like what they see during that time, they will not come back. If they are impressed, they will not hesitate to return again and again.
Do not underestimate the power of this first meeting. Make sure that every area of your business meets the highest expectations of your customer. Think of each room as a separate entity, particularly in the case of areas customers would definitely have access to.
Office carpet cleaning and similar services ensure that the public face of your business meets the highest standards. Cleaning can seem like a lesser task when compared to other parts of the day to day running of a business. But in fact commercial cleaning is essential to ensuring that the first impression is as good as it can be.
Constantly review the impression you give your customers. Think about whether it could be better. Make sure you strive to impress at every turn – and reap the benefits as a result.
CleanCorp provides commercial cleaning, landscaping, building maintenance, caretaking, janitorial, emergency and environmental services. For a free quote please visit Office Cleaning.
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