You've heard and seen a million ads on the internet from people boasting about how much they've earned in a month or less and you're wondering just who is the scam artist and who is the legitimate personality - right?

Unfortunatley the internet has been a great place for scammers to prey upon the need of many. The reason you're reading this now is a need or a burning desire to make more money - change your current lifestyle - become rich - right?

But whom to trust and where do you start?

1. First step is patience. No matter what your current circumstance, or just how desperate you are, "needing" something will simply keep you in a state of need. Be smart. Be prepared to take some time to research companies and opportunites that are offered.

2. Don't trust the BBB. This is both my opinion and researched fact that the Better Business Bureau is paid by their members. If the company that you are thinking of joining is not a member of the BBB, then the BBB won't have any information on them and/or, and they tend to negate those companies that are in direct competition with the organization that is a paying member. If you want a true report on the organization you are joining, contact the Attorney General's office for whichever state the company is founded in and ask them. They will give you an honest reporting on the company and its practices without prejudice.

3.Decide how much you have to invest. This says something for the opportunites out there that claim you can make millions starting with absolutely nothing. If nothing is what you start with, nothing is exactly what you'll get. The best opportunities are, believe it or not, the ones with a start-up cost involved. Don't be disheartened by this however - instead think of it this way. A legitimate online opportunity is much like a franchise - EXCEPT - with a franhise, you will be shelling out six figures up front, for return on investment within 2-5 years. With a legitimate online opportunity, you'll put out perhaps anywhere from $500 to $5000 and the return on investment is more likely 2-5 MONTHS.

4. Don't forget additional promotional costs such as office expenses, advertising and promotion of your product. If the opportunity you chose has inventory involved, likely the amount of money you shell out is for a small inventory of products that you need to warehouse and then re-sell to the end consumer. Luckily, many internet income opportunities have a "virtual" product for sale that doesn't require warehousing! If at any time you feel these "virtual" opportunities can't possibly be legitimate as there is no physical product involved, think again! These companies have spent years and millions developing a product that is usuable by the consumer to promote and maintain any number of business's you may be involved in. It's referred to as "Business in a Box". Having these types of products available is both one office expense taken care of and easy to promote to other "newbie" marketers who would need to purchase these kinds of products anyways, to promote their chosen enterprise. Ensure that you know all the costs involved in start-up with your chosen opportunity.

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