When testing different advertisement sizes, placement or color schemes be sure to leave campaigns in place for one week, different days will often result in web traffic fluctuations. Comparing web traffic, week to week will give a clear indication of what ad formats perform the best.

6. Integrated Ad Placement.

Many webmasters have been successful at integrating advertisements into a website. The easiest way to integrate an advertisement into a website is to remove the advertisement border. This will allow the ads to better blend with the webpage. Google recommends contrasting the link colors with the website colors to increase click-throughs. It is also suggested that webmasters randomize the color of the advertisements, so that frequent users will not naturally "filter" the ads.

example of integrated ad placement: http://www.golf-clubhouse.net or http://www.security-protection.net

7. Number vs Value of Advertisements.

Up to three advertisements can be listed on each page. This decreases the value of the advertisements served, so publishers should cautiously add advertisement units, as it dilutes ad inventory. In other words you want to serve the most expensive ads at all times.

8. Hot Spots.

Like web copy above the fold holds true with AdSense as well. This means that advertisements that appear without having to scroll will be read more frequently. Hot Spots are areas on a web page that result in a higher percentage of click-throughs. According to Google the highest paying advertisements are located on the hot spots.

hot spots map - http://www.small-business-software.net/heat-map.htm

Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.

9. Highest performing Ad Sizes.

According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Depending on the website's design and layout, publishers may experience different results with different ad sizes, placements and color schemes. Expirement and track the results for each website to maximize the AdSense payout.

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