Here's a list of the different parts of an effective Internet Marketing system:
* Founder or Helm: All these marketing systems have a strong leader or founder at the helm. A very vocal and forceful communicator or spokesperson is needed as a focal point. And like any company, it’s only as good as the person leading it. Because the Internet is still a very 'scary' place for the average user - a friendly outgoing spokesperson is needed to break down those barriers (real or imaginary).
* Unique Product or Products: Most of the effective marketing systems have their own products to market. These can be digital information products, web building/hosting packages, or even self-contained marketing systems - or all of the above. Some popular products that come to mind would include Ken Evoy's whole Site Sell and SiteBuildIt line, or Jeff Mulligan's CBmalls promoting ClickBank.
* Databases or Lists: All these systems collect and keep large databases or opt-in permission contact lists of customers and potential customers. The real net value of any marketing system is in the quantity and more importantly the quality of its lists. All deliver a weekly or daily ezine or ezines to these lists. Consider these databases as the engines that empower any Internet marketing system.
* JV Networks: Most have large Joint Venture Networks or contacts that will kick-start any new product. Momentum and sales are created with these JV partners. An ideal JV partner is a well-respected online marketer with very responsive and very large opt-in lists. If databases are like engines, JV networks will fill those engines with the fuel they need.
* Affiliates: The best marketing systems use 1000's of affiliates to promote and market their products. This is usually done in-house with their own affiliate program or onsite software set up. Some use third party affiliate programs like ClickBank, 1ShoppingCart, Commission Junction, LinkShare, or Shareasale. This is your ignition.
* AutoResponders: One of the most effective marketing tools these systems use, autoresponders, are essential for delivering the sales. A series of follow-up e-mails will increase sales dramatically. Studies have shown that it takes 6 or 7 follow-ups before someone purchases your product. Consider the autoresponder as a fuel injection system.
* Tracking and Marketing Resources: All have extensive tracking and marketing resources, usually located online within a membership site. So too are marketing resources such as banners, links, coupons, graphics, SEO tactics, landing pages, lead capture pages, brandable reports, articles and ebooks. Obviously, these are your toolkit.
* Viral Marketing: All great Internet marketing systems use viral marketing techniques. This can be as simple brandable reports, articles, software or ebooks. Affiliates can embed their own IDs and pass these viral products along to their friends and visitors. These useful viral products then get passed around all over the web - creating links and funneling prospects back to your marketing system. Consider viral marketing your Turbo Charger.
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