Your landing page has two distinct functions, first to pre-sell the product you are promoting and secondly to capture the email address of a potential customer.

What exactly is a landing page?

A landing page is exactly what it says, it is your landing strip for all the tickets you are paying. Creating this page will take some time and effort from you, but trust me it is worth every second you spend. You are the person paying for people to click on PPC links, emails, banners and so on, get full value for your money.

A landing page is not difficult to create. It is simply a single web page or blog which belongs to you. People who click on your advertising links are sent here before they go to your affiliate product page.

The page should be setup very simply and must be quick to download. You do not need fancy graphics or big sales talk, this is personally between you and the prospective buyer. All you need to do is give him or her quality information about the affiliate product you are marketing and the benefits they will receive from buying the product.

You have to write this yourself, or have someone write it for you. It is easier if you own and use the product. You are able to add your own personal testimonial to the page and tell people how it has helped you. Do not use the same information that the customer will find on the sales page when they click through, it will make you look lazy and disinterested in the product. So why should they then buy it?

There should only be one link on your landing page, and that is to your affiliate product. Any other links on the page are going to divert your customer elsewhere, and unless that is your main purpose of the page, you will be wasting your time and losing sales.

This brings us to the second reason for the landing page which is to get the potential customers details and build your list. To capture the email address you could have a form that they complete on the page, or you could have a pop up asking to send details. Personally I prefer the latter because it does not deviate the customer from the main pitch in the landing page, but see which method works best for you.

In exchange for their email you can can give an incentive like a free report, ebook or subscription to ezine. As long as it adds value and is within the theme of the product you are promoting, they will gladly comply.

You want to get to know your customers, otherwise they will be lost forever. If they buy the affiliate product and like it you are automatically gaining a huge amount of trust, and the next time you send an email promoting a new product they will be more responsive to purchase.

Keep you page simple but effective and get to know the passengers whose tickets you are paying. Don't get caught alone in the airport.

Happy Marketing!

Page 2 of 2 :: First | Last :: Prev | 1 2 | Next