4. Packaging. Have you ever noticed those nifty box type packages for digital products such as ebooks and software for download? This is nothing more than eye candy, but those little graphics have really become popular over the last 5 years or so, and for good reason. Obviously, this packaging is not really downloaded along with the product itself, and actually doesn't even exist except for the graphical representation to display on the web. This type of packaging makes your product aesthetically pleasing and really stand out against your competition. You can purchase easy to edit templates for these boxes all over the internet at places such as boxedart.com (they primarily sell website templates but they also offer a few box templates as well) then simply open them up in Photoshop or Fireworks and change the text to reflect your product name and bingo! You've got the look and feel of a professionally packaged product ready to sell and looking like something you might see on the shelf at your favorite retail outlet.

5. Resellability. Only a reseller or owner of an original product can offer their own affiliate program. Offering an affiliate program can be a great way to generate exposure for your product and dramatically increase your potential for sales. An affiliate marketer can never offer an affiliate program but rather rely on someone else's product, or at best offer another marketer an affiliate program which is accomplished with a two-tier type system.

6. Indexing. The major search engines are quite aware of the duplication factor that exists because of affiliate marketing programs and do take great steps in preventing that duplication from compromising the system itself, and understandably so. Imagine doing a search for a product that you're interested in, and your search result displays an affiliate marketer in the number 1 spot above the actual company who originated that product. It usually doesn't happen! Knowing that the major search engines give the most weight to original content you would best serve yourself to create some. A site compromised mostly of affiliate links can actually be penalized by many of the search engines. A site made with original well writen content, and or original products, can go a long way in increasing the likelihood that the search engines will give a top spot for a particular venue, and because people do use search engines to find what they are looking for, your chance that they will find you really does depend on you becoming indexed for your keywords and preferably in the number 1 spot, or at least on the first page of results. An affiliate can never achieve these results for the products they are selling because of the duplication factor; however a reseller can achieve this with high quality content, optimized keywords and the right presentation.

Page 2 of 3 :: First | Last :: Prev | 1 2 3 | Next