One of the comments that I hear the most from clients, professionals or small business owners, is that they don’t get enough leads to grow their business on a regular basis.

But when I ask them what lead generation techniques they are using, most answer that they usually send e-mails, give a phone call, sometimes have a newsletter, go to networking (but don’t follow-up effectively) and stop there. And they are surprised that their business is not growing. Well, they use three or four lead generation techniques, but if you are using 10 or 15 lead generation techniques, you definitely will get more chances to turn your leads into clients.

So here are 16 easy lead generation techniques to turn more contacts into clients:

1. Exchange links with other entrepreneurs or websites that have the same target market as you, but are not your competitors. This way, when people visit their websites, they see your link and come to check your website, which will bring you more traffic.

2. Have a mailing list box on each page of your website. You never know when a visitor will decide to sign up for your newsletter. So it is very important that you put a mailing list box on each page.

3. Offer a free report or a free mini e-course. Having a mailing list box on your website is one thing, but to make sure people will actually sign up, you need to offer them something that will interest them, something that will inform them and help them to solve one of their problems.

4. Send a newsletter. Okay, people will sign up to get your free report. After that, it is your job to tell them more about your business, in order to build a relationship with them. Statistics show that people who don’t buy immediately will buy in the next 12 months. So, you need to make sure that you are always on the top of their mind, so when they are ready to buy, they will buy from you.

5. Use auto-responders to automate your website. Set up a series of information messages about your products or services, and the benefit of using them. The messages will remind them about your services and, more importantly, remind them to come back and buy again from you. This series of follow-up messages will reinforce your relationship with your contacts.

6. Use software like “Act” or “Outlook” to automate your follow-up system, with people you met or who are already your clients. Set up the different follow-up messages you want to send to people, then each time you have a new client, just enter his or her name, and the software will remind you what to do and when to do it.

7. Send “Thank You” notes to your clients after they buy your products or services, and send them a card few weeks later with a special offer on their next purchase. Keep the relationship going. In this age of technology, sending a handwritten “Thank You” note makes you stand out from the crowd. You want to impress your clients or contacts, and want them to remember you.

Page 1 of 3 :: First | Last :: Prev | 1 2 3 | Next