In this last installment of the series, we'll take a look at the remaining seven ways you can promote your website.

Please note that the 21 ways we've looked at are by no means exhaustive and should be used to help you decide which way(s) you prefer and are comfortable using.

With that thought, let's move on to the final seven.

15) Reciprocal Links

This involves the swapping of links with other websites usually within your niche market; however, I've seen many reciprocal links on sites that aren't related.

Reciprocal link exchanges were originally used to build up your link popularity rating with the search engines, although over the last few years this has become less effective as Search Engine technology advances.

However, don't discount reciprocal links just yet.

On several of our sites, we still seek out high ranking and high traffic websites where we can both benefit from a reciprocal link exchange.

In this case, I'm not doing it for the benefit of search engine ranking but for the pure reason of traffic generation.

A link in a prominent place on a high traffic site will, by its very nature, generate traffic for you. And if you have your site set up correctly you should be able to capture the visitors name and email address.

16) Search Engine Listings or SEO

Let's get one thing straight - I am not a search engine expert by any stretch of the imagination. In fact I heard the best definition of SEO earlier last year when it was called…

"Search Engine Optimist"

However, I do understand the principles and do put in place strategies to take advantage of the natural search listings.

The easiest way is to add content to your website and link this from an index page or site map on your website.

I run many websites that are single sales letter types sites and many of them have a page rank of 3, 4 or 5.

However, behind these pages are several dozen content pages that are linked via an index page. By checking my site statistics I can see which pages are driving traffic and in many cases new sales.

When setting up a new sales letter site, I'll use PPC traffic to gauge how well it will perform and for the ones that do really well I'll spend the time adding content pages to sit behind the main site.

17) Classified Adverts

I'm not talking about classified adverts online but simple adverts in your niche market's magazines and publications.

This simple strategy has made us thousands in various niche markets and has even had the magazine editorial team contact us to see if we would like to contribute to the magazine itself.

In specialist magazines you can often place a classified ad for only a few pounds or dollars and know that it will be reaching your target audience.

The idea of these adverts is not to sell your product off the page but to drive the readers to your website and preferably a name capture page.

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