Transcribed from Anders' Trade Show Video Coaching Series.
Hopefully you can hear it or you might be able to see it over my shoulder is of course, Niagara Falls and half a million liters of water go over the falls every second and my question to you this trade show marketing minute is how many leads pass through your fingers at every trade show? Do you have a mechanism, do you have a process, do you have a way of capturing as many as you can or do you sit there and just wait and think that everyone who's actually interested in your product actually comes to your booth?
What you do-there's three things you need to do to make sure that you're getting all that you can get. One is you've got to create a crowd. Create a crowd of people around your booth. This allows you to leverage your message. It allows you to get your message out to more people and make sure there's masses to market match. The second thing you've got to do is you've got to convey your message. Convey your message about your company so that you can tell what differentiates you from the competition and the third thing you want to do is you want to collect the leads and you can do this by the use of giving out promo links, I've talked about that in the past, but that's where you're actually getting the information.
A lot of people try to filter and sort and sift and delineate right there at the show, but what you want to do is you want to make hay while the sun shines. You want to get as many leads as you can and then use a filtration process of qualifying leads after the show. That way, you can actually maximize your return on the investment. If you try to qualify right off the bat, you're going to hurt yourself. One of the nice things about having a crowd is a crowd begets a crowd and that leverage is your ability that you can build it out exponentially and then collect those leads and you can do the sort and sifting afterwards. You use some sort of process using auto responders, different things, you can use-sometimes people use the telephone, lead conversion systems sort of thing-there's lots of them in process that I can help and show you how to do that and how to maximize your leads.
So think about the leads slipping through your fingers just like in Niagara Falls. I hope you the best of success for your trade show marketing and stay tuned for another trade show marketing minute in the weeks to come.