Based on this model, Teoma works by responding to a query. In real time, they match the query with relevant pages by using Term Vector analysis (matching the query with words on the page). Then, they expand the set of sites by including sites that link to or from the initial set of about 200 sites. Subsequently, they analyze the linkage structure and determine which sites are hubs and authorities. They determine this by checking the total number of outbound and inbound links – if a site has many outbound links to sites that have many inbound links, it’s considered a hub. If a site has many inbound links from sites that have many outbound links, it is considered an authority. Results are then re-ranked to include these calculations.

Also, Teoma owns the patent for DirectHit, so they also include clickthrough counts in their algorithm.

They also may be using many other modifiers to their core algorithm. The best way to understand the rankings is to analyze the SERP’s for various keywords, particularly your own keyword sector.

Getting listed in Ask.com

There is no way to submit to Ask.com They discontinued their Site Submit program, so there is no way to pay for inclusion and there is no free “add url” form.

The only way to get listed is to get Teoma’s spider to find your site by following links from other sites. After you get links from other sites, you can watch your server logs to see if the spider is visiting your site and grabbing your pages.

Here’s the information for finding Teoma in your server logs:

The crawler comes from the IP address of 65.214.xx.xx and will be called egspd433.teoma.com. The user agent shows as Mozilla/2.0 (compatible; Ask Jeeves/Teoma).

For more information, please visit this page: http://sp.ask.com/docs/about/aj/teoma.htm

How to Optimize for Teoma

First, it’s important to ensure that your site has regular on-page optimization and your keyword is included throughout the code of your page. Teoma uses regular Term Vector analysis to determine what your page is about and it is used when constructing the first set of results. So make sure your keyword is included in your title, text of the site, meta keywords and description, and other relevant areas. The meta description tag is important for Teoma, so make sure you have your keywords mentioned in your meta tags, and make sure that every page has a unique set of keywords in the meta keywords and descriptions tags. Also, remember that Teoma indexes the entire text on a Web page and does not ignore the stop words like “on”, “the”, “and” etc, so craft your on-page campaign accordingly. Basically, use standard on-page SEO techniques – the same approach you have been taking with Google, Yahoo and MSN.

Off-page Factors

Having ensured that your site has proper onpage optimization, you then have to conduct a very focused link popularity campaign. Instead of working on a non-relevant reciprocal link or buying generic links, it’s important for you to get links from sites that are within your “community”. Remember that Ask works by identifying communities and ranking the top, most authoritative sites in that community.

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