Once you've nailed down the basics of email marketing, it's time to start training for your black belt. You can increase the responses returned
from your campaigns by learning a few formatting secrets. In this article you will learn some important factors to consider when personalizing your
email marketing campaigns; and some important tidbits about your textual content in your email marketing software campaigns.
You will definitely increase your response rate for your campaigns by personalizing your emails. Having a friendly and personal tone helps create a
relationship with your contacts. Addressing your contacts by name is one of the ways you can further solidify that relationship. You still have to
keep in mind that there are some issues you will want to consider while you are personalizing , which might have the opposite effect.
Make sure that your records are proper. If you are going to personalize your emails, then be certain that the Name category has the name of the
contact. You don't want your contacts to receive an email that says "Hello IBM Sales Rep." This will put off the mildest mannered contact, and hurt
your email relationship with that contact.
Also, make sure that you do not include every bit of information that you've gathered about that person. Presenting all of their contact
information back to the person you are emailing can be perceived as invasive and awkward. You should abolish the practice of personalizing the subject line. A contact that wants to open the email because they see their first name in the
subject line will think they have received an email from a friend. When they find out the email is not from a personal contact, they are much more
likely to develop a negative relationship with your brand.
Your textual content is an important factor in ensuring that your brand remains in good standing when email marketing. Here are two more advanced
tips about text wrapping and the fonts that you choose. There are so many different email programs out there, each one having its own unique way of interpreting textual info. So there is no way you can
be sure how your campaign will look in a contact's in box. Sometimes text wrapping can work against you because of this. The text wrap feature for
most email clients is set to occur at a certain number of characters. If the lines of your email go beyond that number your message will end up
looking chopped and very unprofessional. To get around this make sure that all your text wraps at between 60-70 characters. You can accomplish this
by pressing ENTER at the end of each line of 60-70 characters.
There are also some pitfalls to be aware in regards to the font you are using. Because of the various email clients out there, the default text
that you might use in your email marketing campaign might not be what the end user sees. There are variations in character size for different font
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