There are a few solutions to this dilemma. The first is to create a separate content page for each spelling variation for the word. This means that you will need to create entirely original content for each of these pages – since your site will be considered SPAM if it contains too many identical pages – and each page will need to cater to its own spelling. If you have the time and the inclination, that is perfect.

You may also choose to leave a note on your site to explain to the readers that you have deliberately used alternate and incorrect spellings of certain terms on your site for search engine optimization purposes. This will often appease readers that would otherwise go squirrelly at the site of the many variations.

Another solution can be to simply use the most important variations, instead of all of the variations. This way, you’ve covered the vast majority of your potential visitors, and you can hope that the rest will have the spelling picked up by the search engine used.

One of the more pleasant tricks, that is often utilized by experienced web designers is to use your keyword spellings of choice, and then use alt tags for your images which contain all of the other variations that you wish to include. Some engines – specifically Google – will index such tags and help you to make your site much more pleasant to read, while still catering to the variants.

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