You don't know how to set up a blog:

Not many people do! But it's not a problem. If you are hosting on a cPanel server, WordPress can be installed easily by a great installer program called Fantastico. Just go into your cPanel account, and click Fantastico. Then, a whole bunch of options will probably come up. One of them will be "install WordPress blog," or something like that. You fill in a few blanks, and voila! You have your own blog. Editing the templates are another issue, and that may be a bit tricky for you, if you're not familiar with HTML.

So, if you don't know how to do these mechanical details, hire a technician to do it. You can find them online, too, at places like RentaCoder.com. Tell them what you want done and pay them to do it for you.

You think you don't have the time:

You don't have the time not to run a blog. They're great for many reasons. We've already discussed how search engines love them. When you put a link to your main site on your blog, you're getting a one-way link, if you don't make the mistake of linking back to your blog from your website. One-way links are search engine optimization (SEO) gold. Each link back to your site counts as a vote. The more votes you have from other sites, especially if you didn't vote for theirs in return, help your page rank and your standing. But the best thing a blog will do is send traffic to your squeeze page. Sign up for some Web 2.0 sites, like Technorati.com, StumbleUpon, and Digg, too. you'll get a ton of traffic via your blog this way, as well.

People need to see your squeeze page to sign up for your list, right? If you don't take some action to make this happen, you won't get a very big list, so get that blog going. And join some Web 2.0 sites on blogging, like MyBlogLog.com, Technorati.com, or FeedBlaster.com. You'll see your traffic pick up. Maybe overnight!

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