There is no quicker, cheaper and more convenient way to access information than through search engines. The increase search engine ranking replaced all other information sources, most particularly books in this light. Some thirty to forty years ago, access to information was very limited. In the 1960's until about halfway of the 1980's; people, books, communication media and a few others were the only information carriers. But during the transition to the 90's era, information - that is knowledge per se, has been widely accessible through the internet. The development of search engines has literally placed information at the end of our fingertips. It is just a type away.

Because of this, search engines dominated the World Wide Web access. You must pop up a search engine to draw access to any information on the net. It is the quickest way to access data, news, music, figures or whatever that we might need. And this has been very beneficial to all. The students depend on the search engines to provide instant reports and fill-ins for homework and projects. The professionals and the entirety of the business sector also rely on search engines to provide necessary research. The spread of in demand all over the globe can be attributed to the increase search engine ranking.

But what seemed to be a healthy development still has cons to deal with. There are a number of issues and concerns about the effects, misuse and abuse of search engines. Using it drastically involves a learning curve. It can easily be manipulated and exploited in conscious or unconscious manners.

China resolved to put up a ceiling on what information can be accessed through search engines within its territory - a major move that can only be the result of the Chinese government's adherence to national security. Unique limits to information were placed. Most search engine returns are blocked web pages and controlled sites. It is believed to counter cyber attacks, espionage, and theft and moreover threat to national security, though this effort was scrutinized as abnormally strange. What majority believes is that freedom to information is proportional to economic development.

However, the access to a surge of information hints that there might be false truths within the bulk. This was a major concern with increase search engine rankings, where you get even what you should not. Expect too many returns when searching for a keyword. Search results will provide you even with what you do not need. And due to the mass of information, you are caught between what to believe and what not to. The integrity of search returns has always been questioned.

But in totality, there are more and better advantages than disadvantages with the increase search engine rankings. The main idea of increase search engine rankings is to promote quick and easy access to information. It is a system where people are free to connect with others, to obtain and in return provide truthful information. The root cause of its negativity is the malicious minds and deeds of those who use it. In the end, it will always be the peopleware who drives technology to impact the future.