Social media involvement can help you keep customers, find and develop new ones, and manage your business reputation among other benefits. SMM as a new addition to your traditional marketing method is not at all similar to buying the latest fashion accessory.

One of the latest techniques for driving targeted traffic to your website is using what are called social media. Social media are websites and applications that specialize in sharing and discussing information among other interested people.

The most effective social media marketing strategy is to advertise yourself by offering value, sharing the good and bad with your followers. When you build your business around you, your name and create a following of people interactive media marketing will work.

Social Media refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. The internet is perfect for this as the various ways you communicate online today have gone far beyond emailing or having a website.

For the most traffic, social networking sites like MySpace, Facebook, and LinkedIn may be good starters sites, but don't forget the appeal of article distribution either. EzineArticles publishes hundreds of articles every day under just about any category you can think of. At the bottom of each article is what is called a "Resource Box," where links to a product or website can be clicked for easy access.

Delicious allows you to save and organize your bookmarks and share them with other Delicious users. Much like Digg adding your own content to Delicious is the best way to start spreading the word about your sites content and hope other people pick up on it as well.

Social media marketing strategies have the potential to make a company's products and services go viral if businesses are able to grasp the effectiveness of establishing a brand and a brand reputation online. Social media marketing strategies are a great method of branding who and what a business is and helping that business build relationships.

Another fact of social media strategy will include a number special methods and tools. Only Bookmarking is not enough, and it ties in very well with other social networking sites like Face book or MySpace. Method of pay per click campaign can take your product in front of more customers faster, and could be crucial to the process of branding.

Dental social media marketing provides many benefits including helping to build stronger relationships with patients. This will then mean that there is a better chance of getting repeat business and after the relationships grow stronger between dentist and their patients it would mean being able to build a sound social network.

The communities of social media are what attract users. Compelling communities that flourish attract more people and make sites worth visiting. For example, as the community on Facebook grew and attracted people from all walks of life, people were slowly drawn away from Myspace and moved over to Facebook.

LinkedIn is used to further marketing efforts as well. Companies can develop individual groups on LinkedIn and attract thousands of members, which convert well to prospects. The group serves as a place on LinkedIn for members to network and discuss relevant industry topics.