Search Engine Optimization is the process where you write your articles in a structured and specified manner to include certain keywords and keyword density. The end goal is to drive more people to your site. Article marketing would then increase because the search engines will index your content more, and would rank it higher in search engines like Yahoo, MSN, and Google searches. When your articles land in the first pages of search engine results, you get more exposure and get tons of visitors to your site.

The use of keywords

SEO experts have used keywords to increase visits to their sites. The basis of keywords is the terms that surfers used to search topics in the web. Knowing the correct words to use is one of the major factors in ranking higher in search engines. Having the appropriate keyword density also helps a lot.

Search engines make use of spiders to crawl the web. These spiders determine through a previously established algorithm which site fulfills the keyword usually searched and the keyword density. The keyword /s can be a single word or a phrase. You can check which are the frequent keywords used by typing Google Adwords Keywords Tool using Google Search. Check the Synonyms box so that Google Keywords Tool can suggest alternate keywords for you to use. In addition, you can also find the Advertiser Competition, Local Monthly Search Volume and Global Monthly Search Volume next to each different keyword used. Those information is very useful in researching your article in your niche market.

The keyword density

The keywords should be in the title, the first paragraph, the body, and the conclusion. In the body, there should be a ratio of one keyword for every 100 words, or a 2 % keyword density. This registers in the search engines, allowing them to index it; hence, increasing traffic to your content and site. There are sites, which offer previously researched keywords, and all you have to do is adapt those that apply to your article.

Some articles submission directories like ezinearticles.com have build in keyword ratio check during the article submission process. You are not able to submit your article if your keyword ratio exceed 2%. Thus, it is always advisable to do your own ratio check first before submitting your article to avoid unnecessary rejection.

Promoting your article

With the appropriate keywords and keywords density, search engines will surely drive more visitors to your post. The utilization of search engine optimization leads to successful article marketing. To get more exposure and visitors to your content these two should go hand in hand.

Deliberate repetition of the word though, which exceeds more than what is required makes the spiders ignore your post. Google penalizes such sites and gives corresponding reduction in GPR (Google Page Rank). Therefore, a well-written article with the correct keywords and keyword density would ensure your post is in the top ranking results in search engine searches and a full proof way of promoting your article.

Take the initiative to practice the skill of search engine optimization and get more visits and exposure to your articles and eventually your site.