SEO for Blogs – A Starter
In a perfect world, your well-written, useful and refreshingly original blog would rank well in search engine results just because it’s good. But that’s not reality. Great content is the foundation of a good blog, but it doesn't guarantee high rankings. There are some search engine optimization (SEO) things you simply must do to increase the chances that your blog will be found – and read.
Before we get to how you should SEO your blog, remember that your first and primary goal should be to create the most informational blog in your industry. Keep things simple, and make your goal to have first-rate, original and useful content on specific topics with the best, most current advice and information. You could have the best SEO, but your content is junk no visitor will ever return. You must fill it with great content that is helpful to your demographic. Once you have started down that road, there are a number of things you can do to increase your visibility.
Basic On Page Needs
Much of on-page work revolves around utilizing keywords intelligently – the best keywords, in the right places, done the right way. The first order of business is to do comprehensive keyword research to select strong keywords to begin with.
Good keywords are not just about what searchers type most often in the search box – you need to have a full understanding of what they are truly looking for. You have to understand their intent and their real end-sum desires. Integrate this better market understanding into your keyword research.
Then analyze the search engine results pages (SERPS). If there is information out there similar to yours, what keywords find it? Look at your competitors – what keywords are they targeting, and how successful are their efforts. Where are they doing right and wrong? When your run searches on your chosen keywords, what results come up and why?
Once you have developed the optimal keyword list, you want to use these keywords in a number of different, interrelated ways on the page. At minimum that they should be in the:
title of the post
title tag (if different from the title of the post)
heading tags (not just h1, either)
links to the post’s permanent link
Keywords also need to be sprinkled throughout the copy. "Salted" – not too much, not too little, and in the right places. Make sure you main keywords are in the first few sentences. Don’t overdo it by cramming in the same term(s) again and again. Be wise, use related and relevant keywords to break things up and give Google and the other search engines the variety that they expect from normal, organic, real-world communication.
Your SEO will have the best chance for success if it is balanced, realistic and natural. None of your strategies overrules the need for good, useful, original content that people will read and recommend. Natural, intelligent keyword usage in your content will guide the search engines; quality useable information in the content will encourage people to link to you, tremendously boosting your SEO efforts. Never kill good content by keyword spamming. Readers won’t like it and won’t return, other sites won’t link to it, and both of those will doom your efforts. Respect all readers and make them partners, not targets of clever schemes. Readers are not pawns to move around a chessboard—it is much better that you consider them your advertising department.
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