Melaleuca

In 1985, Frank L. VanderSloot created Melaleuca Inc. in Idaho, USA, after he took over a legally troubled company 'Oil of Melaleuca'. Instead of using the MLM model, he developed a new compensation Scheme for their Independent Marketing Executives, where there would be no risky-up front investment, no hype, and target on everyday consumable products. Independent Marketing Executives are not required to sell products but look after the enrolment of Preferred Customer Membership.

Under the continued command of VanderSloot , Melaleuca has expanded to over 2,500 employees and have sales offices in Australia, New Zealand, China, Hong Kong, Japan, Korea, Singapore, Taiwan, United Kingdom, Ireland and Netherlands.

Which products are good and selling well?

Melaleuca initially started selling product based on Melaleuca Plant Extract, it has since expanded its product selection to include Environmentally friendly household cleansers, Personal Care items, Pharmaceuticals, nutritional supplements and Cosmetics. Their recent addition in 2009 was the home security line of services and products.

Out of the 350 Products, one of the favourite one remains the Clear Power household cleaner, which comes in a 6x concentration level to reduce wastage during delivery and provide the optimum quantity and quality in a bottle to the users.

Renew Intensive Skin Therapy, an all purpose skin lotion, has also received many good reviews and comments from actual users. They have testified that it is very good in soothing itchy insect bites, windburn, chapping, and sunburn.

Compensation Structure

When you first joined as an Independent Marketing Executive by a one time fee of $29, you enjoyed 30 to 40% off their Product Retail Price and opportunity to refer and enroll customers. However you will be required to commit to order 35 product points each month, which is about $55.00 according to your product choice.

Quality Customer Bonus

To meet the requirements for this bonus, you would need to register one preferred customers (35 points monthly purchase) for 5 months, if four out of five are still active after this period, you will start receiving $25 for each preferred customers.

Leadership Development Bonus

This is paid out when you assist your Marketing Executive advance to level of Director and above. However you have to be equivalent or higher status than your advancing Marketing Executive. This bonus is paid out up to 50% of the Advancement Bonus that the Advancing Executive receives, between $500 to $1000.

What Marketing Plan/Strategy do they use?

Melaleuca sells the Wellness product used daily in home and households. This industry that has never been bigger and Melaleuca has tapped into it as the right time.

They also promote on the safety of their products, which uses natural ingredients and no Chlorine leach ammonia or formaldenhyde.

Thus they brand themselves as the Cleaner and Greener Company with selling concentrated products, and preserving nature's resources. As a responsible inhabitant of the planet, people are happy to play their part in being Environmental friendly and purchase Maleleuca products.

As a Preferred member, Melaleuca claims that you cut down expenditures on the monthly purchases when compared to the local grocery or pharmaceutical stores. So you should simply switch to their Stores to save money.

How does it help me as a distributor?

Melaleuca is a good company with powerful marketing strategy and in demand products. Their Corporate Branding basically helps you in giving your prospects or potential customer no excuses not to buy from you or join you as a business partner. However what they really need to do is to train their Independent Marketing Executives how to generate leads whom they talk to other than their current circle of friends and relatives.

If you are thinking to join Melaleuca and be Successful in this business, you have got to learn to Brand yourself to attract your leads and prospect to you. This will ensure that you will have more new leads each day than you will have time to talk to.

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